What do we love about diamonds? Ask any woman on the street and she will tell you: the way they sparkle, the shimmer and beauty when you move and they catch the light - essentially, their brilliance.

Why buy PrincessPlus^®?

Because you love the look of a princess cut and you want the best princess the world has to offer.

PrincessPlus is a unique diamond - specially cut to maximize fire and brilliance - so every PrincessPlus diamond has more sparkle, more life and more beauty. We spent years researching and developing this patented design and the result is a diamond that can reflect up to 20 percent more light than a regular princess cut.

With over 100 facets – nearly double that of an ordinary princess cut – the PrincessPlus diamond takes twice as long to manufacture. During this time consuming process, each PrincessPlus diamond is individually assessed and the facets are placed in key locations to take advantage of that particular diamond’s own inner beauty.

Certified Quality

PrincessPlus diamonds are sold with two certificates. First, a “4 C’s” certificate that verifies the color, carat weight, clarity and cut of your diamond. The second, a “Light Return Analysis” certificate shows an individual analysis of your diamond’s brilliance. This analysis, produced using ground breaking technology, is one of the first to quantify, in percentages, the amount of light being returned and the amount of light leaking out from the diamond.

Ask your local PrincessPlus retailer to show you this certificate so you can see exactly how much better the PrincessPlus diamond is compared to a regular princess cut.

The mark of Excellence

Every PrincessPlus ring bears our distinctive logo next to a small princess cut diamond that is set into the shank. This “mark of excellence” appears only on jewelry that has met our rigorous quality control standards, and is a sign that your diamond is guaranteed conflict free. This means the diamond has been mined from a legitimate source in accordance with UN Resolutions and the Kimberly Diamond Process. The mark is also a guarantee that the diamond is 100% natural and untreated.